Know which sites are due before your rep drives past.
Fleet Turnover Monitor reads your dealers' customer sites every quarter, compares machines pass to pass, and flags the sites closest to a replacement decision.
- GSD
- ≤0.5 m (VHR)
- Cadence
- Quarterly
- Platform
- VHR satellite / aerial
- Spectral
- RGB
The job today
How the territory review gets its fleet ages
Before each territory review, the planning manager opens the same three sources. Sales by serial number shows what the OEM sold. Warranty registrations show where those units went. The dealer's CRM shows what the reps wrote down. None of them shows the machines the customer bought elsewhere, bought used at auction or moved between yards without telling anyone. The installed base for the territory is an estimate, and the average age of it is a guess with a decimal point.
The reps fill the gap by driving. A territory manager passes a customer's yard, sees a row of old machines and writes "fleet looks old" in the CRM. Three months later nobody remembers which yard that was. The campaign list for the next replacement push gets built from the accounts somebody happened to drive past, plus the big names everyone already knows. A mid-sized account out past the edge of anyone's regular route can go through an entire replacement cycle, buy from a competitor, and never appear in the review.
What the planning manager needs is the same look at every site, on the same schedule, written down with a date on it. Fleet Turnover Monitor is an attempt at that. It does not tell you what a customer will buy. It tells you which yards have seen little change since the last pass and which have seen a lot, so the drive goes where it counts.
What you get
What comes back each quarter
Early access means we scope the first territory with you. These are the deliverables we are building toward, and what we would like your feedback on.
- 2.1
Arrival and departure record Per site, per quarter
For every site on your list, the units seen this pass, the units that left since last pass and the units that have sat in place across several passes. Each is dated, so the timeline reads back quarter by quarter.
- 2.2
Turnover-window flag Flag on each site
A flag on the sites where the mix of arrivals, departures and long-sitting units suggests a replacement decision is close. It is a pattern read from the imagery, not a prediction of a purchase, and each flag shows the passes behind it.
- 2.3
CRM file CSV
One row per site: site ID, coordinates, quarter and flag status. It is keyed to your own site IDs, so it imports into the account record or a territory review spreadsheet without a lookup.
- 2.4
Turnover map GIS layer
Your sites on a map, with the flagged ones marked, for the territory review deck.
How it works
- 3.1
Territory in
You send the site list with IDs and coordinates, or a boundary for the dealer territory if you don't keep a list yet.
- 3.2
Imagery
A very-high-resolution satellite or aerial pass covers every site once a quarter.
- 3.3
Matching
Machines are counted at each site and compared with the previous pass. A unit that appears is an arrival, one that vanishes is a departure, and one that stays put is marked as sitting.
- 3.4
Delivery
The turnover report, the map layer and the CSV arrive after each pass, in time for the territory review.
Schematic of one yard over three passes. A unit matched in the same spot is sitting; a new footprint is an arrival; a footprint that is gone is a departure.
Where it fits in your workflow
Between the trade show and the cold call
Use the flag list as the first cut of the quarterly territory review. It sets which sites get a rep visit this quarter and which can wait. The rep still walks the yard, talks to the yard manager and works out what the customer would actually buy. Fleet Turnover Monitor replaces the spreadsheet built from windshield surveys and stale dealer notes, and nothing else in the sales process.
Limits
- L1
Counting, not identifying
The imagery shows a machine's footprint. It does not show the make, the model, the serial number, the hours or the condition. A flag says a site's units are coming and going or not. It does not say who made them.
- L2
Resolution floor
At 0.5 m a large excavator or wheel loader covers enough ground to count, and a compact machine shows as a few specks. Small or tightly parked machines can be missed or merged into one. Sites that hold mostly compact equipment will read less reliably than sites that hold large units.
- L3
Matching is by footprint and position
Pass to pass, a unit is matched by where it sits and how big it is. A machine moved across a yard can look like a departure and an arrival. A long-sitting unit may be parked for the season or broken down. Treat the flag as a reason to go and look.
- L4
Cloud and gaps
Optical imagery needs a clear day over the site. When weather delays a pass, the report shows the gap for that site and does not guess.
- L5
Quarterly
One pass per quarter, lined up to your territory review. It is not live and it is not monthly. A machine that arrives and leaves between two passes is never seen.
- L6
Outdoor yards only
Machines stored inside a shed or workshop are not visible from above. A site that keeps its fleet indoors will look empty.
Who it's for
For
- OEM sales planning and sales operations managers who build territory plans and time replacement campaigns.
- Teams with a dealer territory too large for the reps to drive every quarter.
- Planners who want a dated record per site to load into the CRM.
Not for
- Teams that have to know the make, model, age or hours of a specific machine. That takes a site visit or telematics.
- Sales forecasts or a prediction of which customer will buy. This reports what moved at a site.
- Sites that keep their fleet indoors or under cover.
- Live or monthly tracking of a yard.
Questions before early access
Does this replace a site visit?
No. It tells you which sites are worth the drive. The rep still goes to the yard.
Can it tell me the exact machine model?
No. It counts machines and tracks whether they are present, arriving or gone. It does not identify brand or model.
What if it's cloudy that quarter?
A pass can be delayed or skipped for weather. The report marks the gap for that site and does not fill it with a guess.
How current is quarterly?
It follows the pass schedule, once a quarter, in line with the territory review. It is not a live feed.
Does it work on small yards?
Less well. Small or tightly packed machines may be missed or merged, so a site with mostly compact equipment can undercount.
How do I check it against what I already know?
Pick a handful of sites your reps know well and compare the flags with what they have seen. That is the quickest way to decide whether the read is good enough to plan with.
Will it load into our CRM?
It comes as a CSV keyed to your site IDs and a GIS layer. We do not write into your CRM directly.
Who owns the results and the imagery?
Ownership and licence terms go in the early access agreement, written before anything is ordered. Ask for them early if legal needs to review.
How is early access priced?
It depends on the number of sites and the imagery source, and we scope it with you. We do not give a price on this page.
See your territory's turnover map.
Tell us the territory or the site list and when your next territory review is. We will tell you plainly whether the imagery calendar can meet it.
Request early access